Creating a café menu can be challenging, especially for new entrepreneurs in the hospitality industry who are not conversant with the market dynamics. However, if you already have a concept plan for your new café, you are definitely on the right path. A café’s menu purpose is to deliver brand personality, emotions and give meaning to the guest’s experience. Below are tips on how to develop an excellent menu for your café.
Develop the Menu Concept
The first thing is to decide what you want the café to be known for and the customers you want to attract. From here, develop a flavour
profile that should have supporting elements such as texture and colour that will deliver the promise. Keep the concept memorable and straightforward to minimise anxiety and confusions among the customers.
Develop a List of the Main Ingridents
When developing a menu, it takes a lot of trial and error; hence, it’s essential to understand the target market and strategy while working with flavour that will enhance the guest’s experience. It would be best if you considered using products that are readily available to attract as many local customers as possible because, in most cases, regular customers will be from the neighbourhood.